{"id":110159,"date":"2025-04-23T09:09:39","date_gmt":"2025-04-23T09:09:39","guid":{"rendered":"https:\/\/aws.zycus.com\/glossary\/stgblog1\/what-is-predictive-analytics\/"},"modified":"2026-02-11T11:03:56","modified_gmt":"2026-02-11T11:03:56","slug":"what-is-predictive-analytics","status":"publish","type":"post","link":"https:\/\/staging.zycus.com\/glossary\/what-is-predictive-analytics","title":{"rendered":"Predictive Analytics"},"content":{"rendered":"<p>Predictive Analytics refers to the use of statistical techniques, data mining, and algorithms to analyze current and historical data in order to make predictions about future outcomes. 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