{"id":111924,"date":"2025-05-20T10:56:17","date_gmt":"2025-05-20T10:56:17","guid":{"rendered":"https:\/\/aws.zycus.com\/glossary\/stgblog1\/what-is-product-sampling"},"modified":"2026-02-10T11:52:59","modified_gmt":"2026-02-10T11:52:59","slug":"procurement-value-2","status":"publish","type":"post","link":"https:\/\/staging.zycus.com\/glossary\/procurement-value-2","title":{"rendered":"Product Sampling"},"content":{"rendered":"<p>Product Sampling is a marketing strategy where a company distributes small quantities of a product for free to potential customers. It allows consumers to try the product before purchasing, aiming to increase awareness, drive demand, and ultimately boost sales by building consumer trust and loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Sampling is a marketing strategy where a company distributes small quantities of a product for free to potential customers. It allows consumers to try the product before purchasing, aiming to increase awareness, drive demand, and ultimately boost sales by building consumer trust and loyalty.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-111924","post","type-post","status-publish","format-standard","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/posts\/111924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/comments?post=111924"}],"version-history":[{"count":2,"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/posts\/111924\/revisions"}],"predecessor-version":[{"id":114086,"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/posts\/111924\/revisions\/114086"}],"wp:attachment":[{"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/media?parent=111924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/categories?post=111924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.zycus.com\/glossary\/wp-json\/wp\/v2\/tags?post=111924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}