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Tata Play Pioneers AI-Led Procurement — Transforming Tail Spend into a Strategic Advantage with Zycus’ Autonomous Negotiation Agent
Mumbai, India | July 22, 2025 — In a bold move that reshapes procurement in the media and entertainment sector, Tata Play, India’s leading DTH provider, has adopted Zycus’ advanced Autonomous Negotiation Agent (ANA) to convert tail spend from a persistent problem into a strategic advantage. Typically considered too fragmented, tactical, and low value for effective management, tail spend has often been overlooked in enterprise procurement. Tata Play is challenging this view. With its extensive business presence and strong culture of operational innovation, Tata Play will now have Zycus’ AI-driven ANA handle its tail-end purchases. This agent not only automates processes but also negotiates, learns, and provides real-time value at scale.
“This isn’t just about incremental automation. Zycus’ ANA fundamentally changes our sourcing approach. We’ve shifted from manual tail-spend firefighting to strategic, large-scale negotiations—speeding up decisions, maximizing savings, and enabling our procurement team to focus on higher-priority tasks.” said
Jaswinder Saini, VP & Head of Supply Chain Management at Tata Play.
Transformation Highlights:
- Coverage – Entire Tail Spend
- Primary Focus: Facilities Management
- Savings Target: 15% Cost Reduction
- Efficiency: Free up teams’ time from low-value transactions
Zycus’ ANA, driven by the Merlin Agentic Platform, utilizes Agentic AI to independently manage multiple rounds of supplier negotiations, ensuring consistency, speed, and measurable results in complex, high-volume sourcing areas.
“Tata Play’s strategy demonstrates what we call ‘deep value procurement.’ It’s not merely about controlling costs — it’s about revolutionizing organizational perspectives on procurement. With our Agentic AI platform, Tata Play isn’t just keeping up with future trends — they’re shaping them.” said
Aatish Dedhia, Founder & CEO of Zycus
About Zycus:
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.
Disha Gupta
Manager – Marketing
Zycus Inc.
disha.gupta@zycus.com
