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How Tata Play is Using AI Agents to Negotiate Real Business Deals

Tata Play is one of India’s leading DTH and broadband providers, known for pioneering tech-led customer experiences.
 
In this video success story, discover how Tata Play became the first company in India to deploy Agentic AI to automate complex procurement workflows—from RFP creation to real-time business negotiations.
 
By integrating AI agents with human-in-the-loop controls, Tata Play has struck the perfect balance between automation and oversight—accelerating deal cycles while ensuring procurement teams stay in control.

What You’ll Learn in the Video:

  • How Tata Play automated its end-to-end procurement process—from RFP to negotiation
  • How human-in-the-loop AI gives procurement teams visibility and control
  • The real-world impact of AI agents on speed, compliance, and efficiency

This is a must-watch for procurement, sourcing, and transformation leaders exploring how Agentic AI can be practically applied in an enterprise environment.

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